Joined the Sarda Group family business in 1996 and played a key role in diversifying the Sarda Camel & Kadak Bidi business. He was instrumental in establishing a world-class dairy farm, Sarda Farms, setting up its last-mile distribution for chilled milk. He also pioneered Yogi Ayurvedic Products Pvt. Ltd, a leading GMP certified company engaged in manufacturing Ayurvedic products.
He initiated the Sarda Group’s diversification in the hospitality industry with the launch of Apple Country, Manali, one of the highest-occupied hotels of Manali. As a Director of TLC Relationship Pvt. Ltd. (a leading CRM services company for the hospitality vertical), led the technology aspect for CRM services.
He played a key role in setting up Nashik’s first mall, ‘The Zone’, integrating Retail, Entertainment and Leisure to attract national retailers to the city. Chairman of ‘City Center Mall Pvt. Ltd’, a 550,000 sq. ft. shopping center in Nashik, integrating retail, entertainment and food, which intends to create a world-class digital customer experience.
Besides this he is also the Chairman of Shreelekha Nagari Sahakari Adhikosh Ltd, a micro-finance society for over 12,000 women. He is also involved in various non-profit and CSR activities and aspires to enrich social sensibilities across the Sarda Group businesses.