People, passion and purpose: Experiential marketing in the age of AI |
Marketing in India is changing. Artificial intelligence offers speed, but consumers want real experiences. Experiential... |
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Why we go bonkers for fancy brands – even when it makes no sense |
The allure of brands, driven by social covetousness, extends beyond mere functionality to signal status and belong... |
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The digital supermarket shelf just got smarter |
Zepto's new 'Product Swap' feature is more than a UI update; it's a strategic shift in D2C commerce. By suggesting cheaper or... |
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The rise of the behavior graph: Data-led marketers will shape what’s next |
Marketers are shifting from traditional demographics to behavior graphs, which offer real-time insights into consumer... |
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NEWME launches 60-min fashion delivery in Bengaluru, plans expansion to Mumbai and Hyd |
NEWME has introduced NEWME Zip, a 60-minute fashion delivery service in Bengaluru, following a successful pilot.... |
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Hindi Cinema: A temporary slump or a deeper crisis? |
According to Ormax Box Office Report 2024, Hindi cinema’s box office collections plummeted from ₹5,380 crore in 2023 to... |
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Indian women now buy half our jewellery—for themselves: CaratLane CMO |
Shaifali Gautam, Chief Marketing Officer of CaratLane, addresses the changing consumer behaviour within the everyday... |
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Shott launches India’s new gaming & entertainment destination at NESCO, Mumbai |
Indoor entertainment company Shott Amusement Limited has officially launched its newest flagship centre at NESCO,... |
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A 100% no food labels sent packing: FSSAI asks food companies not to make false claims of absolute purity |
The FSSAI has intensified its scrutiny of packaged food companies, instructing them to discontinue "100%" claims on labels... |
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What’s in store for retailers? Aggressive expansion |
Indian retailers are strategically expanding after closing underperforming stores. Reliance Retail, Arvind Fashions, and... |
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How a vegan beauty brand is redefining modern luxury |
Kimirica's marketing strategy is a tale of sensory experiences that's as digitally savvy as it is emotionally resonant... |
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Jostling for space in e-kiranas |
Quick commerce is changing the way India shops. In this age of instant delivery, smaller brands, once relegated to the... |
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The Secret Life of COOs: Why Your Shopping Addiction Is Their Gray Hair |
Behind every seamless order, smooth return, and snappy discount is a COO battling chaos with calm. This story unve... |
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Meesho Mall expands personal care portfolio with P&G, HUL, and Himalaya |
Meesho is growing its personal care offerings. The e-commerce platform has added major brands. Procter & Gamble,... |
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Smaller cities to drive India's quick commerce market to $57 billion by 2030 |
Riding on a surge in online orders in smaller cities and towns, India is likely to see its quick commerce (QC) total... |
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Part toy, part fashion, the arrival of the viral Labubu was a long time in the making |
In 2019 Lung struck a deal with Pop Mart, a company that caters to toy connoisseurs and influencers, to sell Labubu figurines... |
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India beats Romania to become a top-performing market for Hell Energy drink after Hungary |
Hell Energy drink has seen India emerge as its top export market, surpassing Romania, though Hungary remains the leader.... |
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Generative Artificial Intelligence and the Future of Marketing |
Generative AI is revolutionizing industries by creating original content and reshaping marketing, sales, and customer... |
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Urban consumers cut back, rural goes up the value chain |
India's Rs 5-lakh-crore Fast-Moving Consumer Goods (FMCG) market is showing contrasting trends between urba... |
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Indians' grocery baskets grow bigger in FY25: Kantar report |
Indians shopped for groceries 156 times in FY25. Pack sizes increased in value and quantity. Confidence is returning to... |
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