Real challenge facing the multiplexes today isn’t pricing, but consumers' time: PVR Inox's Sanjeev Bijli |
PVR Inox focuses on capturing consumer time amid growing entertainment options. Sanjeev Bijli highlights regional expansio... |
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Experiential Retail: Why malls are shifting to entertainment & lifestyle hubs |
Online shopping feels mechanical now. Malls in India are evolving. They offer experiences beyond just shopping... |
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Myntra to scale up investments in celebrity-led video content |
Myntra increases investment in celebrity video content to boost user engagement. The e-commerce platform introduces... |
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PVR INOX plans to add 200 screens in 2 yrs: ED Sanjeev Kumar Bijli |
Cinema exhibitor PVR INOX plans to add around 200 screens in two years at an investment of up to Rs 400 crore, its... |
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Dolby Cinema makes India debut with Pune launch |
The company will open five more screens in the country — at Allu Cineplex in Hyderabad, LA Cinema in Trichy, AMB... |
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When design speaks louder than logos |
Ahikoza by Brahm, an Indian brand, gains attention after Lauren Sanchez carries its clutch. The brand focuses on subtle... |
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Unilever's demerged ice cream entity to acquire 61.9 pc stake in Kwality Wall's |
Unilever's Magnum HoldCo will acquire 61.9% of Kwality Wall's (India) Ltd following the demerger of Unilever's ice cream... |
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Connecting parents and teens in the post-'Adolescence' social media landscape |
The Netflix series 'Adolescence' has sparked discussions among Indian parents about the impact of excessive screen... |
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Food safety lapses: Brands tighten quick commerce terms |
Brands are revising contracts with quick commerce platforms. This follows food safety violations at dark stores. Marico,... |
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From Reels to Retail: India’s influencers turning as next startup founders |
Indian social media influencers are transitioning from content creation to entrepreneurship, launching brands in... |
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Rural India powers FMCG comeback, will it be enough to rescue profits in Q1? |
India’s consumer goods sector is eyeing a modest Q1FY26 revival, led by rural demand and easing input costs, though... |
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Why modern brands must be both the Horse and the Elephant |
In India's dynamic market, brands must embody the 'Ashwagaja' mindset, blending agility with enduring wisdom. Compani... |
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From Gandhi going viral to Cleopatra selling shampoo: Rise of AI influencers and what it means for brands |
As AI storytelling explodes in reach and realism, a new frontier is emerging—one where the past is remixed for the algori... |
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The Virality Economy: How social media is driving spike in sales for D2C brands |
From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building... |
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AI might now be as good as humans at detecting emotion, political leaning, sarcasm in online conversations |
Artificial intelligence is improving at understanding hidden meanings in text. A recent study shows AI models like GPT-4... |
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Food to fashion: Companies see demand recovery signs |
Consumer spending increased on various goods in the June quarter. This signals a revival in demand after a period of slugg... |
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Why Bharat is drinking differently: Understanding the rise of regional flavor preferences in Tier 2 & 3 |
A beverage revolution is happening in Bharat. Consumers in smaller cities are choosing local drinks. They prefer mas... |
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Why global brands are racing to sign Indian ambassadors |
In 2025, the luxury world is brimming with Indian star power. Deepika Padukone is the face of Louis Vuitton and Cartier,... |
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Scan, Snap, Share: How snack brands are turning packaging into social content machines |
With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new,... |
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Ecommerce platforms target tier-2 and tier-3 cities for festive sales growth in India |
Companies are preparing for increased sales in smaller Indian cities. Amazon, Meesho, and Flipkart are expanding... |
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