An influencer (child or adult) with more than one million followers can earn upwards of $20,000 for one sponsored post, while...
Ola Electric on Wednesday said it now has 4,000 stores across the country, marking a four-fold jump from the earlier reported...
Movies are a sanctuary for the soul. The concept of “Spiritual Cinema”—curated film experiences that focus on healing,...
Southern India is leading in monthly per capita consumption expenditure (MPCE) with the five states of Kerala, Tamil Nadu...
Hindustan Unilever is streamlining its distribution process by directly supplying products to kirana stores in Mumbai, with...
The Indian Garage Co. (TIGC) has entered into offline retail with plans to establish 100 stores over two years. Adopting a...
Sales of smartphones, laptops, washing machines, and TVs are rising in smaller Indian towns, bridging the gap with...
DLF Malls undoubtedly has led the retail transformation in India, redefining how people interact with shopping spaces...
The Noida-based company, which has a portfolio of global brands including, Thomson, Kodak, Blaupunkt, White...
Brands use consumer behavior analytics to understand purchasing patterns. This data drives decisions and strategies to...
As coffee emerges as a lifestyle choice for millions of urban consumers in a tea-loving nation, India's out-of-home coffee market...
Apple, Samsung leading this shift by offering competitive options in the premium and ultra-premium segments...
Indians are opting for smaller consumer goods packs as inflation in groceries and household supplies puts a strain on...
The world is moving at the speed of the algorithm and new trends have come to the fore. As brands vie to stay relevant,...
Quick commerce is crucial for FMCG companies in India, making up 35% of their e-commerce revenue. Platforms like...
In 2024, Indian advertising has transformed. Brands now focus on authenticity, transparency, and genuine...
High streets in India are experiencing a resurgence due to their blend of convenience, accessibility, and cultural...
The name change and new brand identity for its male grooming brand is a step in the direction to overhaul the product portfolio...
From Benetton to Bacardi, Cadbury to Bisleri, Mokobara to Nissan, Levi’s to Maybelline — some of the biggest...
Restaurant association NRAI is protesting against Swiggy and Zomato's new 10-minute food delivery service and accusin...
Read More
