Festive retail sales get hit, buyers await GST, price cut |
News of potential GST reductions has created uncertainty in the Indian market. Consumers are postponing purchases,... |
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IKEA experimenting with linear store format, may extend to other markets |
Swedish furniture retailer IKEA, in order to push its growth further, is experimenting with a new format of stores that are small...
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Retailers shift focus from number of outlets to how much they let in |
Retail chains in India are now focusing on profitability. They are setting strict targets for new stores. Underperforming outlets... |
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The 3 click death trap: How to prevent cart abandonment |
Seven out of ten Indian online shoppers add items to their cart, then vanish. Mobile users who comprise the majority of Indi... |
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Role of Brand Advocacy in B2B Influencer Marketing |
In B2B marketing, influencer marketing prioritises expertise and reliability, contrasting with B2C's focus on emotional... |
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Lovechild thrives in mass premium, House of Masaba targets luxury |
Entrepreneur Masaba Gupta is pursuing a two-pronged growth strategy, focusing on different market segments for her brands... |
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Westside-owner Trent launches youth-centric 'Burnt Toast' |
Trent has introduced 'Burnt Toast,' a new fashion brand targeting the youth market, with its first store opening in Bengaluru... |
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The modern playbook for launching FMCG products and brands |
India's FMCG sector is evolving, demanding data-driven strategies and regional customization. Brands are... |
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Amazon leases six lakh sq ft warehousing at Kolkata's Oswal Logistics Park |
Amazon is expanding its Indian supply chain with a 600,000 sq ft built-to-suit facility at Oswal Logistics Park in Kolkata,... |
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92% of Indians plan to maintain or increase festive spending in 2025: Survey |
Indian consumers are gearing up for a vibrant festive season in 2025, with 92% planning to maintain or increase spendin... |
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Flipping the Script: Key to keeping mega brands on top? |
Fast-moving consumer goods and fashion brands in India are undergoing a strategic shift. E-commerce and social media are... |
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House of Abhinandan Lodha partners with Zepto to market housing plots |
House of Abhinandan Lodha (HoABL) has partnered with Zepto to market its residential plots, starting with premium... |
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FMCG brands build the foundations of their FPD strategy |
FMCG brands are moving beyond traditional sales and media data to build robust first-party data strategies. With... |
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What will power marketing in the age of algorithms |
FMCG brands are prioritizing first-party data strategies, leveraging q-commerce and D2C for deeper customer insights... |
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Mukesh Ambani Plans to Double in 5 Years. What It Means for Reliance Retail |
With 358 million customers and ₹3.3 lakh crore in revenue, Reliance Retail has become the engine room of Ambani’s... |
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Malls vs online retail: Is the real competition for your time, not just your wallet? |
Indian malls are transforming into lifestyle destinations, focusing on experiences to compete with e-commerce and win... |
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A new festive equation: What Indian consumers want from brands in 2025 |
BigCity Promotions study reveals changing consumer expectations for the festive season in 2025. Indian shoppers seek... |
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The behavioral stack: A multi-layer framework for consumer psychology in the digital age |
The Behavioral Stack framework provides a comprehensive understanding of consumer behavior in today's complex... |
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