SCAI Industry Buzz | 22 April 2026

Nexus Select Malls Bets on 3D Screens

Nexus Select Malls is introducing 3D anamorphic screens for experiential advertising. The move aims to enhance immersive brand engagement.

Bullpadel has introduced its performance apparel range in India. The brand is expanding its presence in the sportswear segment.

Easing rental costs are attracting retailers back to Hong Kong streets. The shift signals gradual recovery in the retail sector.

India’s premium liquor segment continues to grow despite global slowdown. Rising affluent consumption is driving demand.

China’s retail sector is shifting toward omnichannel strategies. Store expansion is slowing in lower-tier cities.

Brands are increasingly using data-driven creator content for marketing. Performance-based strategies are replacing traditional campaigns.

Beverage companies are adapting as consumer habits fragment. Innovation and personalization are becoming critical.

Brands are shifting toward utility-based marketing strategies. Providing real value is becoming key to consumer engagement.

Starbucks is testing AI tools for personalized drink suggestions. The move enhances customer experience and engagement.

Retail in Ho Chi Minh City is moving toward experiential formats. Brands are focusing on engagement amid cautious spending.

Tier 2 and 3 cities contributed 66% of new D2C orders in FY26. Smaller markets are becoming key growth drivers.

Village Grocer is expanding its footprint in northern Malaysia. The brand continues to strengthen its premium grocery presence.

Hello Kitty has partnered with ASSC for a limited-edition apparel drop. The collaboration targets youth and streetwear audiences.

Brazil’s Tramontina plans to double its India retail presence annually. The brand is also strengthening its Make in India push.

75% of Indian consumers expect income growth in the future. The country remains one of Asia’s most optimistic markets.