Objectives
To play an anchor’s role in the evolution of the Indian shopping centre
industry and to consolidate the entity of individual shopping centre,
helping it merge into the larger society as an institution of
importance, through:
- Developing
the distinct function of the shopping centre towards marketing of goods
and services;
- Building up – and
inspiring – a body of focused research into the architecture, aesthetic
and design aspects of shopping
centre’s;
- Encouraging the
development and spread of sophisticate management paradigm and
maintenance methods;
- Being a
knowledge resource centre that collects, analyses and disseminates
information on techniques of profitable
operation;
- Delving into macro
economic, legislative and marketing factors with bearing on the
shopping centre industry;
and
- Guiding members to come on
their own as credible, responsible and forward-thinking stewards in the
arena of shopping centre development and
management.